Street performers are a source of entertainment while you shop, or are waiting for the bus. Street performances make the world a better place by providing opportunities for artists to show off their talent, and for people to enjoy the music created.
But did you know that having street musicians in your area can also benefit your business?
Here are 6 ways that street performers can increase foot traffic around your business.
1. Having street performers will help your business get noticed. In a world where everyone is so busy with everyday life, it is easy to just walk past a building without looking at it. However, if there is a street performer outside, you will be drawn in by the music and automatically stop to look at what is going on. Once you see that there is a store or restaurant next to the performer, you will be more likely to go in and check it out!
2. Street musicians create an upbeat atmosphere around your business which attracts customers who are in good moods. Music has been proven to improve our moods and make us feel better about ourselves; when we hear someone playing an instrument near us, we stop and listen because subconsciously we feel like something positive is happening around us. This feeling of positivity makes us more willing
According to a recent study, pedestrians are more likely to enter a store with street musicians performing outside.
The type of music doesn’t matter, but the result remains the same: businesses with street musicians in their area see customers spending more time shopping, and making more purchases than those without.
It may sound counter-intuitive at first, but there are plenty of reasons why having street musicians around your business might be good for your bank account.
Now, this isn’t a blog post about how to make money as a street performer.
But, we want to focus on how having buskers near you can greatly increase your business profits.
We’re going to look at the following:
How do street musicians increase foot traffic?
How does increased foot traffic result in more sales?
How do street performers entertain people and cause them to spend more time around your business?
Who is usually affected by street performers and what are they doing while they’re there?
Who is usually not affected by street performers and what are they doing while they’re there?
What if you don’t want buskers near your business? Can you still benefit from their presence nearby?
Many business owners, especially in dense urban areas, consider street performers to be a nuisance. They’re noisy, they’re often messy, and they can even scare away customers who don’t want to be bothered. But the fact is that they can also provide a major boost to your bottom line.
Here are six ways that buskers can work to make your business more profitable:
1) More foot traffic: Buskers attract people. They draw people into an area just by being there, and those people might not have visited otherwise. More foot traffic means more potential customers for your business.
2) Lively atmosphere: A block with good street music is a very different experience from one without it. The presence of buskers makes an area seem more exciting and interesting than it would be without them. And that’s appealing to potential customers.
3) Branding: A few performers can go a long way towards making a neighborhood look like a fun place to be – and that means that people who live or work in the area will tend to identify with it more strongly than they would if they were simply surrounded by office buildings and apartment complexes.
4) Advertising: If you allow buskers on your property, you can advertise this fact in order to attract more people
You may have a love-hate relationship with the buskers that play outside your business. Perhaps you have a musician that plays in front of your coffee house every morning, and you are sick of their music.
The truth is, having street musicians near your business can actually be good for business, whatever industry you’re in. Here’s why.
1) They Bring More Customers to Your Area
Whether they are playing on the street or in a subway tunnel, street musicians can bring more people to your area. People like to get out of their offices and go watch them play during lunch or after work. And when they’re done watching the show, they can go eat in one of the restaurants near by or shop at stores nearby.
2) They Make Your City Livelier
Think about what it feels like walking around New York City without any live music playing in the streets. It’s boring! Street musicians make cities livelier and more fun to walk around by putting on shows; from dancing on stilts to balancing spinning plates on sticks. The buskers create an atmosphere where people feel like they’re part of something bigger than themselves as they’re walking around. Imagine how many tourists would miss out on this experience if we didn’t have street performers?
Do you have a street performer in your area? Do you have a pretty good idea of where they are most likely to play? If you answered yes to both questions, you might be wondering if they really do anything to increase traffic and revenue in your business. Ever wonder what the point of busking is?
There is no doubt that street performers increase a businesses foot traffic. It’s hard to measure exactly how much, but here are some ways we can quantify it:
1) People walking by will stop to watch a performance if they are there long enough. This means that the longer their performance goes on, the more people will congregate around them. This is especially true for particularly skilled performers or those who perform in groups. All these people walking by or watching your business provides a lot of free advertising for your business!
2) People love music, and as such many people will spend money at your venue in order to enjoy it. These customers may even buy something from your business on their way out, just to support the artists and enjoy the music!
3) The best place for buskers is outside of a busy cafe or restaurant, because that gives them access to an audience who are already paying
If you own a business and there’s a busker around the corner, you might be wondering what they can do for your bottom line. Street musicians have been shown to increase foot traffic by as much as 30% and boost sales by an average of 12%. But how do they do this?
1. People Love Live Music
2. A Live Band Gives You Credibility
3. A Live Band Helps You Market Your Business
4. Busking Attracts Media Attention
5. Performing on the Street is Good Marketing For The Musician
6. A Live Band Can Sell Your Products
These are just some of the ways that having a busker outside your storefront can help increase business for you!