The Magic of Reclining Seats: A blog that discusses how busking magician has helped boost seat sales.
Recliners and Busking Magicians
By Kara Rosenblum, a contributor to the Daily Business Post
Busking magicians are an integral part of the movie-going experience. From the moment audiences step into the lobby, these talented performers entertain and mystify with their sleight-of-hand magic tricks.
But there’s another side to this story that few people know about: reclining seats. You see, reclining seats have been around forever, but they were never able to take off as a product. That is, until they paired up with busking magicians.
Here’s a brief history of how this miraculous partnership came to be.
In the mid 1990s, American Airlines began offering passengers free headsets during their flight. This was a great idea – customers loved it! But there was a problem. Since headphones were not provided for every passenger (the flight attendants had to hand them out), many people would ask for their headphones before or after the movie started – causing an unnecessary disturbance in the cabin. To solve this problem, American Airlines introduced “reclining seats.” By combining two simple technologies – reclining seats
The Magic of Reclining Seats
The Magic of Reclining Seats: A blog that discusses how busking magician has helped boost seat sales.
Have you ever wondered why the seats in your local theater have all reclined? Maybe it’s just a coincidence, but the busking magician who works at the theater has seen his life’s work come to fruition. He started out as a street performer and would always try to get people to sit on these chairs that would disappear in front of their eyes. His technique worked so well that he was eventually hired by the theater manager and now he works full time helping customers relax before the show.
A recent study published by the National Association of Busking Magicians (NABM) suggests that reclining seats are twice as likely to be selected by customers when busking magicians are present in the cinema lobby.
The study compared seat sales for moviegoers at ten cinemas across London, which had recently hired a busking magician to perform magic tricks in the lobby. The results showed that cinemas where a busking magician was present had an average of 35% more people selecting reclining seats as opposed to non-reclining seats.
The NABM has hailed the findings as “definitive proof of the power of magic” and is planning a follow-up study to see if it can identify exactly what aspect of busking magicians causes people to choose reclining seats.
The cinema industry is already taking note, with many chains including Vue and Odeon rolling out new policies for their staff to begin performing basic magic tricks.
“We’ve seen a significant increase in revenue since our staff began performing magic tricks,” said one anonymous Odeon employee. “People think it’s funny when you make their popcorn disappear.”
The busking magician has done it again. This time his magical powers have made the seats in our economy class recline further, giving you more room to relax and enjoy our inflight entertainment system.
We are pleased to announce that we have listened to your feedback and added this new feature for all of our economy class customers. We hope you enjoy it whenever you fly with us.
We’d love to hear what you think about the new seating arrangement. Simply take part in our latest survey, or post a review on the Skytrax website (you will need to register with them first). If there’s something else we can do to make your flight more comfortable, please let us know.
You may have heard of the magic trick where a magician saws a woman in half. But have you heard of the magic trick where a magician makes a bad movie disappear?
Busking magician David Copperfield has made that happen.
“This is unbelievable,” said Stardust Cinemas owner Larry Lowenstein. “It’s like he waved his magic wand and suddenly all the seats were filled.”
Lowenstein is referring to the fact that he has been having trouble selling out screenings of The Polar Express, which opened Wednesday at his theater. The seats were empty except for some members of the press who were there to review it.
“We sold some tickets, but not many,” said Lowenstein. “The reviews weren’t very good.”
Then, according to Lowenstein, Copperfield stopped by and offered to perform some magic tricks for him after hours. He agreed and then Copperfield began waving his arms around and making weird noises. Suddenly all 641 seats in Lowenstein’s theater were full, despite there being no one in line at the box office or anyone running in from outside.
“I was stunned,” said Lowenstein. “But I have to admit I liked it.”
Lowenstein says he left Copperfield alone with the theater and went home
Are you still struggling to make your seat offering more exciting?
You are not alone. Many theaters have had trouble providing buyers with an exceptional experience. That is until they stumbled upon the magic of reclining seats.
We all know how tough it can be to sell tickets in a competitive industry like ours. Whether you’re a Broadway theater or just another movie theater, it’s not easy to get people excited about watching things on a screen. There is so much competition out there, and new forms of entertainment are always popping up. People have more choices than ever, and their attention is spread thin across many different options.
In this climate, creating a memorable experience should be a top priority: How do we make our show stand out from the crowd? How do we get people talking about our work? One way is by upgrading your seating!
If you’re looking for ways to make your show more enticing to customers, adding reclining seats in your theater may be the answer you’re looking for. And here’s why:
Recently, our company, Airline, Inc., introduced a new style of seating on our flights. The new seats are roomier, more luxurious, and more comfortable than our previous seats. They also come with a variety of extra features and amenities that our customers love. Unfortunately, the initial cost for this new seat was higher than the cost for our old seats.
Upon the initial purchase of these new seats, we were somewhat concerned due to the increased cost. However, we have found that these seats are so popular with customers that we have been able to make up for the added costs in a few ways:
1) Larger seat size has allowed us to fit more people on each flight, increasing revenue from ticket sales.
2) Customers love the wider reclining range on these new seats. In fact, they love it so much that they sometimes go overboard with reclining, which can cause issues with other passengers. To help combat this problem and increase revenue at the same time, we have introduced a small fee for those who wish to take advantage of the full reclining range (with all proceeds going to charity). It’s a win-win!
3) We’ve received thousands of compliments from customers about how much they like these new seats. This has