Avid, a renowned provider of audio and video technology, has joined forces with ACT Entertainment, a trusted manufacturer and distributor of live performance equipment, to deliver exceptional live sound solutions to the professional market. This strategic partnership strengthens Avid’s presence in the US market and underscores its commitment to providing top-notch service and support to the live sound community.
- Avid and ACT Entertainment will officially debut their partnership at InfoComm 2025 in Las Vegas, where the companies will hold a press event to celebrate the occasion on Wednesday, June 11 at 3 p.m.
- The partnership represents a significant expansion of Avid’s US strategy, marking another milestone in the company’s efforts to expand its reach in the professional live sound market.
The partnership is a result of ACT Entertainment’s proven track record of building infrastructure and market presence for premium brands, such as Ayrton, MA Lighting, and PK Sound. The companies share a common goal of providing the highest-quality solutions to the professional live sound community. Avid CEO, Wellford Dillard, stated, “Partnering with ACT Entertainment empowers us to reach more live sound professionals with the tools they need to deliver unforgettable performances. ACT shares our commitment to innovation and excellence, and together we’re not only distributing premium live performance solutions, but building a stronger, more responsive experience for the live sound community.”
Key Highlights
Key Benefits of the Partnership
- Enhanced Distribution Channels
- Increased Access to Live Sound Professionals
- Streamlined Distribution Processes
- Expert Support and Training
ACT Entertainment has a long-standing reputation for building and maintaining strong relationships with premium brands, and this partnership with Avid is no exception. The company’s CEO, Ben Saltzman, expressed his excitement about the collaboration, stating, “The partnership with Avid represents another major step forward in our strategic initiative to build the ACT Entertainment portfolio with class-leading solutions across all categories of entertainment technology. We have long admired Avid’s commitment to innovation, and we believe this collaboration marks a very exciting chapter for both Avid and ACT Entertainment. Collectively, we bring together some of the most passionate professionals in the world for the benefit of our shared customer base.”
“The Venue | S6L System digital mixing console is one of the most exciting products we’ll be representing, and we’re excited to bring this solution to our customers,”
said James Oliver, ACT senior vice president of strategic partnerships. The team recently met at ACT’s Cincinnati location to discuss the console and streamline distribution processes, ensuring that every customer receives a fully supported, plug-and-play Avid experience from the start. Avid’s Venue | S6L System digital mixing console is a top-of-the-line solution designed for professional live sound applications. It features advanced mixing capabilities, intuitive interface design, and seamless integration with other Avid products. By partnering with ACT Entertainment, Avid can now reach a wider audience of live sound professionals and deliver its premium solutions with the speed and support that customers expect.
| Key Values | |
| 1. Dedication to Innovation | 2. Commitment to Quality |
| 3. Customer Focus | 4. Expert Support and Training |
- Q: What products will ACT represent as a U.S. distributor for Avid?
- A: ACT will represent Avid’s Venue | S6L System digital mixing console, among other products.
- Q: What is the significance of the partnership between Avid and ACT Entertainment?
- A: The partnership represents a significant expansion of Avid’s US strategy and underscores its commitment to serving the professional live sound community with exceptional service and support.
Conclusion
The partnership between Avid and ACT Entertainment marks an exciting new chapter in the professional live sound market. By combining their expertise and resources, the companies are committed to delivering exceptional live sound solutions to their customers. As Avid CEO, Wellford Dillard, stated, “Together, we’re not only distributing premium live performance solutions, but building a stronger, more responsive experience for the live sound community. ACT’s expertise and infrastructure will allow us to deliver our VENUE systems with the speed and support our customers expect.” With this partnership, Avid and ACT Entertainment are poised to revolutionize the live sound industry and bring unforgettable performances to audiences worldwide.