Billboard’s 2023 Latin music report revealed that Latin music revenue in the US surpassed $1.1 billion, with the genre growing by 13% from 2022. The rise of Latin music in the US can be attributed to the increased popularity of Latinx artists, such as Bad Bunny, J Balvin, and Rosalia.
This shift signifies a significant milestone in the industry’s progress toward gender equality.
Women in the Latin music industry are shattering stereotypes and challenging traditional notions of what it means to be a successful artist. They are not only breaking down barriers but also pushing the boundaries of what is possible. Women are now taking on roles that were previously dominated by men, such as producing, writing, and performing.
The Rise of Joaquina
Joaquina is a Colombian singer-songwriter who has taken the music industry by storm with her unique sound and captivating performances. Her debut album, released in 2023, marked a significant milestone in her career, earning her the prestigious Latin Grammy for Best New Artist.
Collaborations and Accolades
Joaquina has collaborated with renowned artists and producers, further solidifying her position in the music industry.
A & I Music Entertainment is a leading independent record label in the music industry, dedicated to nurturing talent and promoting artistic expression. Their roster of artists has achieved significant commercial success and critical acclaim, with many of their releases reaching the top of the charts in Latin America. Christian Nodal, one of the label’s biggest stars, has gained widespread recognition for his unique sound that blends traditional Mexican music with modern styles. His music often features powerful vocals and lyrics that reflect his personal experiences and emotions. Nodal has released several hit albums and singles, including Perro Fiel and Quisiera Ser, which have topped the charts in Mexico and other Latin American countries. His music has been praised by fans and critics alike for its raw emotion and authenticity. Luciano Luna, another prominent artist on A & I Music Entertainment’s roster, has built a reputation for his soulful voice and genre-bending sound. Luna’s music often incorporates elements of pop, rock, and Latin music, making him a standout in the contemporary music scene. His latest album, Un Viaje, has received critical acclaim for its innovative production and heartfelt lyrics. Luna’s music has been praised for its emotional depth and ability to connect with listeners on a personal level. Netón Vega, an emerging singer-songwriter, has been making waves in the music industry with his unique blend of Latin music styles and introspective lyrics. Vega’s music often features catchy melodies and poignant storytelling, making him a rising star in the Latin music scene. His latest single, Miedo, has gained significant attention online for its emotive vocals and thought-provoking lyrics. Vega’s music has been praised for its vulnerability and relatability, resonating with listeners who appreciate his authentic and honest songwriting style.
Her success story is a testament to the power of perseverance and determination. Ana Martínez’s journey to the top began in the music industry, where she worked tirelessly to build her skills and network. She started as a marketing assistant at a small record label, where she honed her expertise in social media and promotional campaigns. From there, she moved on to a larger label, where she took on more responsibilities and continued to develop her craft.
Ana Martínez’s success can be attributed to her unwavering dedication to her craft. She spent countless hours researching and analyzing market trends, identifying opportunities for growth, and developing innovative strategies to stay ahead of the competition. Her perseverance paid off, as she was able to drive significant revenue growth and increase the label’s market share.
Ana Martínez’s journey was not without its challenges.
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The Rise of David Cabrera Chiquis
David Cabrera Chiquis, a talented singer-songwriter, has been making waves in the music industry with her unique blend of traditional Mexican music and modern styles.
The Visionary Approach of WK Records
Azu Olvera’s appointment as the new head of WK Records is a significant development for the indie label. With her unique blend of strategy and artistry, she aims to revolutionize the music industry. WK Records has always been known for its eclectic and innovative approach to music, and Olvera’s vision is to take it to the next level.
The Importance of Artistry
Azu Olvera believes that artistry is essential to the success of WK Records. She sees the label as a platform for artists to express themselves and share their music with the world.
The Rise of Latin Music in the US Market
The Latin music scene has experienced a significant surge in popularity in the US market over the past decade. This growth can be attributed to the increasing diversity of the American population, which has led to a greater demand for music that reflects the cultural heritage of Latin America.
The fusion of traditional and modern elements is resulting in a new wave of Latin music that is taking the world by storm. The resurgence of interest in these classic rhythms is attributed to the popularity of artists like Shakira, Enrique Iglesias, and Marc Anthony, who have paved the with their crossover success. The incorporation of new sounds and styles has not only revitalized the genre but also attracted a new generation of fans. This new wave of Latin music is not only a celebration of cultural heritage but also a reflection of the diversity and creativity of Latin American artists. As a result, the traditional Latin music industry is undergoing a significant transformation, with artists and producers embracing the new sounds and styles.
The 2022 Latin Grammy Awards took place in front of a live audience, with all nominees receiving a virtual reality experience and a special Pionero award. The event also featured a live performance of the song Alma by Juan Luis Guerra. Juan Luis Guerra was also honored with a lifetime achievement award. Residene presented an original song called Concierto de la Vida which performed well in the 2022 Latin Grammy Awards. Residente’s performance also included a tribute to his mother, who had passed away. Residente’s performance was met with a standing ovation, and the song Concierto de la Vida went on to win an award. Residente’s other notable performance was in the song La Vida es un Carnaval which he performed with his band, Calle 13.
The Rise of SMP
SMP, a subsidiary of Sony Music Entertainment, has been a dominant force in the music publishing industry for several years.
These artists have all experienced significant commercial success, with several of their songs reaching the top 10 on the Billboard Latin charts. Under Vaccari’s leadership, Warner Music Latin America & U.S. Latin has developed a strong brand identity and a distinct marketing strategy. The company has focused on promoting Latin music and culture, highlighting the diversity and richness of the genre. This approach has helped to attract a wider audience and increase sales. Vaccari has also been instrumental in developing partnerships with other companies and organizations to further enhance the company’s reach and influence. Marcela Vaccari has also played a key role in supporting emerging artists, providing them with the resources and guidance needed to succeed. She has worked closely with artists to develop their brand and marketing strategies, helping them to build a loyal fanbase and increase their visibility. Vaccari has also been involved in several high-profile collaborations, working with other companies and artists to create innovative and successful marketing campaigns. Warner Music Latin America & U.S. Latin has experienced significant growth under Vaccari’s leadership, with sales and streaming numbers increasing substantially. The company’s commercial department has also seen a notable increase in revenue, with Vaccari’s innovative marketing strategies and partnerships helping to drive growth.
IvanCornejo is a singer, songwriter, and producer who has been active in the music industry for over two decades.
Shakira’s Las Mujeres Ya No Lloran Cycle
Shakira’s Las Mujeres Ya No Lloran cycle is a testament to the artist’s unwavering dedication to empowering women and promoting social change.
“It was a huge milestone for me and my team.”
The Rise of Kali Uchis
Kali Uchis is a Colombian-American singer, songwriter, and record producer. Born in Barranquilla, Colombia, Uchis moved to the United States at a young age and grew up in Miami, Florida.
Both artists have been praised for their unique styles and talents, but they couldn’t be more different in terms of their backgrounds and genres. Danny Ocean, a singer-songwriter from the United States, has been making waves in the music industry with his soulful voice and genre-bending sound. His music often blends elements of R&B, pop, and rock, creating a distinctive and captivating sound that has drawn in fans from all over the world. On the other hand, Anitta, a Brazilian singer-songwriter, has been dominating the charts with her infectious and energetic beats.
The Rise of Miko
Miko has been steadily building her career since her debut in 2022. Her unique sound, which blends elements of Latin trap and reggaeton, has captured the attention of fans and critics alike. With her infectious beats and captivating lyrics, Miko has become a household name in the Latin music scene.
Miko’s rise to fame can be attributed to her hard work and perseverance. She has been grinding for years, honing her craft and building a loyal fan base. Her success is a testament to her talent and dedication to her art.
These collaborations have not only exposed her to new audiences but also helped her to refine her sound and style.
The Rise of Ordóñez
As a renowned conductor, composer, and pianist, Ordóñez has been making waves in the classical music scene for decades.
The Rise of Fairwinds Entertainment
Fairwinds Entertainment is a company that has been making waves in the U.S. Latin music scene.
The Rise of Carlos Vives
Carlos Vives is a Colombian singer, songwriter, and record producer who has been a major force in the Latin music industry for over three decades.
Embracing Disruption and Innovation
Criteria Entertainment is a company that thrives on creativity and innovation. As an independent management and creative company, it has managed to stay ahead of the curve for 14 years. The company’s success can be attributed to its ability to adapt to changing market trends and its willingness to take calculated risks. • The company’s founder, Diana Rodríguez, is a strong advocate for embracing disruption and innovation. She encourages young executives to think outside the box and challenge the status quo. • Rodríguez believes that the key to success lies in being open to new ideas and perspectives. She emphasizes the importance of taking calculated risks and being willing to adapt to changing circumstances.
Key Performances
The Latin electronic music scene has experienced significant growth in recent years, with artists like Bizarrap, Nicki Nicole, and Rosalía pushing the boundaries of the genre. • Bizarrap’s innovative production style, which combines elements of Latin trap and electronic dance music, has been widely praised by fans and critics alike. • Nicki Nicole’s Alma tour showcased her versatility as a performer, with a setlist that included a mix of her own hits and collaborations with other artists.
The Rise of Chayanne
Chayanne, a Puerto Rican singer, songwriter, and actor, has been a household name in Latin America for decades.
Ana Bárbara’s Rise to Fame
Ana Bárbara is a Mexican singer, songwriter, and actress who has been making waves in the Latin music scene for over two decades.
The Rise of Ana Bárbara
Ana Bárbara is a Mexican singer, songwriter, and actress who has been making waves in the Latin music scene for over two decades.
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The Birth of Apple Música Uno
Apple Music, the music streaming service from Apple, has been expanding its offerings to cater to diverse musical tastes. The launch of Apple Música Uno marks a significant milestone in this endeavor.
One notable example is the development of a new product line for a major retailer, which resulted in a 25% increase in sales for the company.
Tania Dorantes has a wealth of experience in the field, with a strong background in product development and marketing.
Her vision is to create a platform that not only showcases Latin music but also provides a space for Latinx voices to be heard and celebrated. Manuela Ferradas is a passionate advocate for Latinx representation in media and entertainment.
The company’s efforts to secure music rights have been a key factor in its success.
Securing music rights has had a significant impact on Spotify’s success. The company’s ability to obtain licenses for popular music has allowed it to build a vast library of music that appeals to a wide range of users.
She is also a well-known social media influencer and content creator.
This shift is driven by the agency’s recognition of the vast and growing Latinx market, as well as the increasing importance of cultural sensitivity in marketing strategies.
Loud And Live has also collaborated with artists such as:
Collaborations and Partnerships
Loud and Live has established itself as a leading force in the Latin music industry through its collaborations and partnerships with top artists and brands. One notable example is its partnership with McDonald’s, which has led to the creation of exclusive content and promotions.
Collaborations with Other Artists
Loud and Live has also collaborated with other artists, including J Balvin, Bad Bunny, and Rosalía. These collaborations have resulted in the creation of new music and content, and have helped to further establish Loud and Live as a leading force in the Latin music industry.
The commemoration also included the premiere of a documentary, Celia Cruz: The Queen of Salsa, which highlights the life and career of the legendary singer, produced by the Grammy-winning director, Nelson Pereira Dos Reis. The Legacy of Celia Cruz Celia Cruz, known as the Queen of Salsa, left an indelible mark on the music industry. Born on October 21, 1925, in Havana, Cuba, Cruz rose to fame in the 1950s as a singer with the Sonora Matancera, one of Cuba’s most influential musical groups. Her powerful voice and energetic stage presence captivated audiences, and she quickly became a household name in Cuba and beyond. Cruz’s career spanned multiple genres, including salsa, Afro-Cuban rhythms, and jazz. Her music was characterized by her distinctive contralto voice, which was both powerful and emotive.
The Rise of Ryze Karol G
Ryze Karol G, a Colombian singer-songwriter, has taken the music industry by storm with her unique blend of Latin rhythms and empowering lyrics.
ASCAP’s Record-Breaking Revenue and Distributions
The American Society of Composers, Authors, and Publishers (ASCAP) has consistently demonstrated its commitment to supporting its members and promoting the value of music. In 2024, the organization is poised to achieve record-breaking revenue and distributions for its members, a testament to the hard work and dedication of the ASCAP team.
ASCAP’s Commitment to Latin Music
The ASCAP Latin team has been working tirelessly to provide new and exciting opportunities for Latin music creators. One of the most notable initiatives is the first-ever Latin She Runs the Boards song camp, which aims to empower and inspire the next generation of Latin music leaders. • The song camp brings together talented young songwriters and producers from diverse backgrounds to collaborate and learn from industry experts*
Supporting Emerging Artists and Songwriters
ASCAP is committed to supporting emerging artists and songwriters, providing them with the resources and opportunities they need to succeed. This includes:
A Bright Future for ASCAP Members
As ASCAP continues to grow and evolve, its members can look forward to a bright and exciting future.
The Resilience of Latin America’s Music Industry
The Latin American music industry has demonstrated remarkable resilience in the face of adversity, with the region sustaining double-digit growth for 15 consecutive years.
Regional Mexican Music: A Growing Genre
Regional Mexican music encompasses a diverse range of styles, including norteño, banda, and mariachi. These genres have a rich history and cultural significance in Mexico, with each style originating from a specific region. For instance, norteño music from the northern states of Mexico is characterized by its strong emphasis on accordion and guitar, while banda music from the central and southern regions is known for its fast-paced rhythms and horn sections.
Collaborations and Fusions
The growing popularity of regional Mexican music has led to increased collaborations between artists from different genres and backgrounds. Urban acts such as J Balvin and Bad Bunny have collaborated with regional Mexican artists, resulting in innovative and genre-bending fusions.
The Rise of SESAC Latina
SESAC Latina, a subsidiary of the renowned music publishing company SESAC, has been making waves in the Latin music industry with its talented roster of artists. The label has been instrumental in launching the careers of several successful Latin artists, including Colombian Kapo and Yahir Saldívar.
Yahir Saldívar’s Viral Sensation
Yahir Saldívar’s viral sensation, SC-9, has taken the Latin music scene by storm. The song’s catchy chorus and memorable lyrics have made it a staple on streaming platforms, with over 224 million views on YouTube alone.
Her music is a fusion of Latin American rhythms and electronic dance music. Emilia’s music career is a testament to the success of Mariela Croci’s company. The company’s services have helped numerous artists achieve their goals, including Emilia’s. Mariela Croci’s company offers a wide range of services, including digital marketing, social media management, and overall release strategy.
Melissa Exposito is a highly respected figure in the music industry, with a career spanning over two decades.
García also successfully partnered with the Colombian singer-songwriter, Juanes, on a global promotional campaign. The promotional campaign focused on the release of Juanes’ album. García also led a successful promotional campaign for the Colombian rock band, Silvestre Dangond. García has also worked with the Colombian pop group, La Voz, in various capacities, including managing their international bookings. García’s achievements demonstrate her exceptional leadership and management skills.
Virgin has also partnered with Brazilian indie label, 6ix, and its founder, Luiz Carlos.
The Starlite Foundation is dedicated to providing scholarships, cultural exchange programs, and other benefits to aspiring artists. García-Sanjuán has been recognized for her philanthropic efforts, including being awarded the 2013 Queen’s Gold Medal for Drama for her contributions to the arts. She has also been recognized by the Spanish Ministry of Culture for her services to the performing arts. García-Sanjuán is a strong advocate for social and environmental causes, particularly those related to women’s rights, LGBTQ+ issues, and climate change. She has been a vocal critic of the Spanish government’s handling of the 2018 Catalonia crisis and has expressed support for the region’s right to self-determination. Her commitment to social justice has earned her the admiration of many in the Spanish public, and she has been recognized for her advocacy work, including being named a Goodwill Ambassador for the United Nations Development Programme (UNDP). In addition to her work as an actress and her philanthropic efforts, García-Sanjuán has also made a name for herself in the world of politics. She has been a member of the Spanish Socialist Workers’ Party (PSOE) and has participated in various local and national elections. Her political career has been marked by her commitment to progressive causes and her willingness to challenge the status quo. García-Sanjuán has been praised for her intelligence, charisma, and leadership skills, which have earned her a reputation as a formidable politician. García-Sanjuán’s personal life is also the subject of much interest, particularly with regards to her relationships with women. She has been open about her experiences as a lesbian and has used her platform to advocate for LGBTQ+ rights.
Montejo recognizes the significance of embracing the urban and hip-hop music, a genre she believes is rapidly expanding its presence in Latin America. By promoting these artists, Montejo aims to diversify the region’s music industry and ensure that it remains vibrant and innovative. Montejo is also committed to empowering the local music scene. Her company has partnered with various organizations to provide training and resources for emerging artists. This initiative not only supports the development of new talent but also contributes to the preservation of traditional music styles. Montejo’s efforts have led to the creation of a thriving music ecosystem, with numerous artists and organizations working together to promote and support the local music industry. The success of Montejo’s initiatives can be seen in the region’s growing popularity in the global music market. The Andean region, known for its rich cultural heritage, has experienced a resurgence in popularity, with many artists achieving international success. This is largely due to the efforts of Montejo and other industry professionals, who have worked tirelessly to promote the region’s unique sound and style. In addition to her work with Sony Music Colombia, Montejo has also been involved in various philanthropic initiatives. She has supported organizations that promote music education and provide resources for emerging artists. Montejo’s commitment to empowering the local music scene and promoting cultural heritage has earned her recognition as a leader in the music industry. Overall, María Mercedes Montejo’s leadership and vision have played a significant role in shaping the music industry in the Andean region. Her commitment to developing talent, empowering the local music scene, and promoting cultural heritage has led to the creation of a thriving music ecosystem.
Strategic Expansion
Warner Music Brazil has been actively expanding its presence in various regions across the country, demonstrating a keen understanding of the local music landscape. By establishing new studios in key cities, the company is fostering a deeper connection with the music industry in these areas. • The opening of new studios in collaboration with Warner Chappell Music signifies a significant development in Warner Music Brazil’s expansion strategy. • This move is expected to enhance the company’s ability to provide comprehensive music services to its clients and partners.
The Power of Collaboration
Catalina Santa Peña’s vision for Escucha Vol. 1 was to create a space where women in the music industry could come together, share their experiences, and learn from one another. By bringing together 24 talented women from diverse backgrounds, Santa Peña aimed to foster a sense of community and collaboration that would ultimately lead to the creation of innovative and groundbreaking music. • The camp was designed to be a safe and supportive environment, where participants could freely express themselves and share their ideas without fear of judgment or criticism.
The Selection Process
The selection process for Billboard’s Latin Women in Music list is a meticulous and subjective endeavor. The magazine’s Latin editorial team carefully considers various factors to identify the most influential and impactful women in the Latin music industry. The team’s choices are not based on industry nominations, but rather on their own editorial judgment. • Factors considered by the editorial team include:
The selection process is a complex and nuanced one, requiring a deep understanding of the Latin music industry and its various stakeholders.
