The music world has just received an exciting boost with the announcement of a new recording deal between Sony Music Thailand and the talented brothers Jaonaay and Jaokhun. These two T-Pop stars, sons of the renowned Thai pop legend J. Jetrin Wattanasin, are set to take the world by storm with their bilingual appeal and Gen Z sensibility.
Bilingual Appeal and Gen Z Sensibility
Jaonaay and Jaokhun bring a unique blend of Thai and English to the table, making them a compelling addition to Sony’s roster. As multilingual artists, they have the ability to cater to diverse audiences and push the boundaries of language and cultural barriers.
- Jaonaay’s debut single “Kon La Chun” was a huge success at the 2018 Nine Entertainment Awards, earning him the song of the year award at just 16 years old.
- Jaokhun’s breakout track “Talay” showcased his ability to blend pop with hip-hop elements, establishing him as a performer with crossover potential.
- The brothers have a strong background in Thailand’s entertainment industry and are fluent in both Thai and English, making them a valuable asset to Sony Music Thailand.
Behind the Scenes
While Jaonaay and Jaokhun are making waves in the music industry, they are also established behind the scenes. Jaonaay has appeared in the popular Thai drama “Bad Genius: The Series,” and has penned the soundtrack cut “Kong Rak Mai Dai.”
Jaokhun, on the other hand, has carved his own niche in Thailand’s competitive music scene, combining pop and hip-hop elements to create a unique sound. His interests extend beyond music, with a passion for dance and fashion.
Support from Sony Music Thailand
Working with Sony Music Thailand is expected to open up new creative avenues for the brothers. According to Jaonaay and Jaokhun, “Working with Sony Music Thailand opens a whole new world for us creatively. We are ready to explore new sounds, push ourselves, and try things we have never done before.”
The label’s global reach and strong legacy in shaping music worldwide will undoubtedly provide the brothers with the support and resources they need to take their music to the next level.
| Managing Director Kevin Foo | “We have watched Jaonaay and Jaokhun grow as artists over the years, and we are excited to support their creative ambitions as they take the next step.” |
| Shridhar Subramaniam, President for Asia and Middle East | “Jaonaay and Jaokhun are redefining what it means to be an artist in today’s world with their strong sense of self and a passion for creative expression.” |
Exciting Plans Ahead
The signing of Jaonaay and Jaokhun marks a significant milestone in the label’s push to elevate Thai artists internationally. The brothers are expected to drop new material in the latter half of 2025, further cementing their status as rising stars. With their unique blend of T-Pop and bilingual appeal, Jaonaay and Jaokhun are poised to capture the hearts of fans worldwide. As they embark on this new chapter in their careers, they are sure to leave a lasting impact on the music industry.
Key Takeaways
- Jaonaay and Jaokhun are the sons of Thai pop legend J.
