The Science Behind the Study
The study, conducted by Audoo and GEMA, aims to provide a scientific understanding of the impact of background music on consumer behavior. By analyzing data from various retail and gastronomy businesses, the study found that background music can significantly increase sales and revenue. The study’s findings suggest that background music can be a valuable tool for businesses looking to boost their sales and customer engagement.
The Benefits of Background Music
Background music can have a significant impact on businesses, from increasing sales to improving customer experience. By using background music, businesses can create a unique brand identity and differentiate themselves from competitors.
Audoo’s technology was used to analyze the music streaming data from various platforms, including Spotify, Apple Music, and YouTube Music.
The study employed several scientific methodologies to analyze the music streaming data.
Key Findings
The study on the most-played songs in retail stores found that the top 5 most-played songs in retail stores were:
GEMA has described the research as a significant milestone and recommends that other rights societies engage in similar research. The success of the ‘Music Impact Study’ underscores the value of precise music usage tracking and its potential impact on businesses.
Further details on this topic will be provided shortly.
Moka, ‘Lost in the Haze’ by The Prodigy, and ‘The Dark Side of the Moon’ by Pink Floyd are among the top domestic tracks recognised by Audoo’s ‘Lifeline’ platform.Key Features of Audoo’s ‘Lifeline’ Platform
Audoo’s ‘Lifeline’ platform is designed to provide a lifeline for struggling artists and musicians. The platform offers a range of features that cater to the needs of emerging artists, including:
Using Audoo’s ‘Lifeline’ platform can have numerous benefits for emerging artists and musicians.