5 Reasons Why Your Favorite Studio Didn’t Show Up On Google Before: a blog to help dance studios improve their SEO.
If you are a dance studio owner, you have probably asked yourself “How do I get my studio to show up on Google?” or “How can I get more people to see my website?”.
Well, considering that Google is used by over 3 billion people in the world, it is pretty clear that being at the top of the search engine results page (SERP) is crucial for your business.
So, how do you make sure that you show up on Google? By using Search Engine Optimization (SEO).
Search Engine Optimization is the process of increasing your website traffic by using certain keywords and phrases. This helps Google understand what your site is about; thereby making your site easier to find when someone searches for those keywords. Since this drives potential customers to your site, it is incredibly useful for any business!
We’ve been working with our partner dance studios for a long time, and one of the most common questions we hear is “Why didn’t my studio show up on Google before?”
It’s a good question. If your business is already online, then you should know that there are a lot of factors at play in search engine optimization (SEO) that affect whether or not your content actually gets viewed by dancers.
By understanding these factors, you can improve your own chances of showing up on Google faster. Here are five reasons why your favorite dance studio didn’t show up on Google before:
1. Your website wasn’t properly optimized.
When your favorite dance studio appears on Google, it means someone has done their homework. The first step to getting more traffic to your site is to make sure its pages are properly tagged for search engines like Google to index them accurately.
This process is called “optimizing” and it involves using specific keywords related to the business topic being searched for in order to rank higher in searches such as “dance lessons near me” or “dance classes for beginners.”
Let me guess, maybe you’re thinking:
I already have a website, so I should show up on Google.
I already have a website, and it’s updated and looks nice.
I paid someone to build my website and make it look good.
Somebody told me that I need to update my website every day for Google to find me.
But wait…there are too many websites out there! How does Google know which one is mine?
If you’re thinking any of those things, then you’re not alone! Many studio owners want their websites to show up on Google, but they don’t know how to get there. Here are 5 reasons why your studio didn’t show up on Google before:
1) You don’t have a website (or your website isn’t active).
2) You have a website, but it isn’t mobile friendly.
3) Your website doesn’t have enough content for Google to index.
4) Your site has content, but the content is all about you, your services or products. You need unique content that answers questions from potential customers.
5) Your site isn’t optimized for search or has poor SEO copywriting
If someone is looking for your studio, they’re going to Google it. It’s the new phone book. If you don’t show up on Google, you’re missing out on a lot of possible revenue.
A dance studio website that doesn’t show up on Google searches is losing business every day, and it costs them a lot more than just that one lost customer. It can be extremely difficult to get new customers once they have already chosen another dance studio.
But getting your website to show up on Google doesn’t have to be complicated or expensive. There are only a few main things you need to focus on. Here are the top 5 reasons why your website isn’t showing up on Google:
Is your dance studio on the first page of Google? Is it even in the top 10 or 20 results? If you don’t know, it’s time to find out. Most studios have a website but few rank high on search engines. There are several reasons for this.
1) You don’t have a blog
Google loves fresh content — that is, content that gets updated regularly. A good way to do this is through a blog. Blog posts can be as short or long as you like and they are relatively easy to write. Make sure each post has relevant keywords and at least one image.
2) Your site isn’t optimized for mobile devices
In 2015, Google announced that if your site is not mobile-friendly, you will be penalized in search rankings. This means that more and more people are using their phones to find dance studios online and they want to see a site that is easy to navigate on a phone or tablet. Use Google’s mobile-friendly tool to check whether your site meets this requirement.
3) You use the same keywords for every post
Every once in awhile, you need some keywords that are specific to your studio or area of expertise (or both). If you consistently use the
I’ve worked with a ton of dance studios and one of the first things I do is check out their Google My Business listing.
It’s always a good idea to see how you stack up against your competition.
If you don’t know what I’m talking about, hop over to google.com and search for something like “dance studio city, state” and see what shows up in the map pack (you know, those listings that show up on Google with the map).
If you don’t have a listing, or if it has incorrect information, then it’s time to fix that! And if your competitors don’t have it set up, then this is an opportunity for you to get ahead of them.
Here are some tips for getting started:
1.) Claim your listing! If someone else has claimed it before you, you can let Google know by selecting “Request admin rights.” They will then verify with the current manager if it is ok for you to take over the listing.
It’s the first time you’ve ever searched for your business on Google. And it’s not showing up.
This is the moment when you realize that something isn’t right with your website or digital marketing. It may seem like a confusing moment, but there is hope. In this post, I’ll go over 5 reasons why your business isn’t showing up on Google and what you can do about it.
Reason
